This nine-story, 243-room closed hotel property represents a compelling value-add investment opportunity in Houston, Texas. The asset is well positioned for repositioning through renovation, rebranding, and operational optimization.
The property requires capital improvements and is ideally suited for a new full-service hotel franchise. Upon completion of a brand-mandated Property Improvement Plan (PIP), the hotel is expected to significantly improve its competitive standing within the transient lodging market while increasing cash flow through enhanced operating margins.
RENOVATION & REVENUE STRATEGY UPSIDE
▲ Value-add opportunity to reposition a nine-story, 243-room hotel through a comprehensive renovation strategy.
▲ Property is suitable for a new full-service hotel franchise with a fresh brand identity.
▲ Completion of PIP is expected to enhance competitive positioning and increase operating margins.
BELOW REPLACEMENT COST OPPORTUNITY
Offered on an “as-is, where-is” basis at a price below replacement cost, the property presents a cost-effective alternative to new hotel development within the Houston lodging market.
FRANCHISE & BRANDING FLEXIBILITY
Previously operated under an IHG brand, the property is unencumbered by management agreements, debt, or franchise obligations, providing full flexibility for investors to select a new brand and operator.
STRONG DEMAND LOCATION
The property is strategically located near Sugar Land, NRG Stadium, The Galleria, and major corporate employers, benefiting from consistent demand generated by corporate travel, events, and leisure activity.
| Property Address | 9090 Southwest Freeway, Houston, TX 77074 |
|---|---|
| Building Size | 182,088 SF |
| Lot Size | +/- 3.00 Acre |
| Number of Keys | 243 Rooms |
| Year Built / Renovated | 1981 / 2008 |
| No. of Floors | 9 |
| Parking Ratio | 1.15 / 1,000 SF |
LOCATION OVERVIEW
STRATEGIC LOCATION
The property is located approximately 22 miles northeast of Downtown Houston along U.S. Highway 90 (Crosby Freeway), offering direct interstate access via I-10 and Beltway 8 with convenient connectivity to the greater Houston metropolitan area.
ROBUST POPULATION GROWTH
The local population reached approximately 3,038 residents in 2023, up from 2,299 in 2010, representing growth of approximately 32 percent and demonstrating consistent community expansion.
ECONOMIC POWERHOUSE
The area supports a local labor base of approximately 1,300 jobs, driven primarily by education, healthcare and social assistance, and food services. Median household income is approximately $43,800, with per capita income around $26,700.
TOURISM & RECREATION
Nearby attractions include Lake Houston Wilderness Park, offering approximately 4,700 acres of trails, camping, and fishing. Annual events such as the Crosby Fair & Rodeo and heritage attractions like the Crosby Depot Museum further support regional tourism demand.
MILITARY DEMAND
Ellington Field Joint Reserve Base represents a major economic driver. According to the Texas Comptroller of Public Accounts, the population directly affiliated with Ellington Field JRB contributed at least $470 million to the Texas economy in 2019.
LEISURE DEMAND
Space Center Houston, the official visitor center of NASA’s Johnson Space Center, is one of the region’s premier attractions, featuring interactive exhibits and a full-scale space shuttle replica that attracts substantial year-round visitation.
MUSEUM DISTRICT
Houston’s Museum District is one of the city’s most prominent cultural hubs, featuring 19 museums, including 11 with free public admission. The district also includes Hermann Park, the Houston Zoo, and the Miller Outdoor Theatre.
OIL & ENERGY DEMAND
Houston serves as the U.S. energy headquarters and a global center for the oil and gas industry. The sector employs approximately 87,400 workers and is supported by more than 700 exploration and production companies and approximately 800 oilfield services firms.
